The popularity of the Bay of Plenty region continues to soar as more people discover the region's irresistible mix of coastal lifestyle, adventure activities and great dining experiences.

Spectacular beaches attract surfers year round, with Mount Maunganui providing a focus for wave culture. For diving and angling enthusiasts, there are offshore islands, reefs and fishing grounds to visit.

In terms of adventure, local specialities include tours of the marine volcano White Island, blokarting (land sailing), sky diving and dolphin encounters. Or if you're looking for pampering and relaxation, hot pools and spas can be found in many locations.

The name Bay of Plenty pays tribute to the region's ability to produce great food. Around the city of Tauranga are swathes of orchards and gardens growing everything from kiwifruit and citrus fruit to avocados and culinary herbs. Add to this a thriving local wine industry and plentiful fresh seafood and you'll see why the region's restaurant culture is so well developed.

Mauao (Mount Maunganui)
Guarding the entrance to Tauranga Harbour, Mauao was the landing place of the Takitimu waka. Takitimu was one of the ocean-going migration canoes that made the trip from Hawaiki to New Zealand in about 1290 AD.

Beach life
The stylish surf town of Mount Maunganui buzzes with adventure and activity. There’s everything from surf lifesaving and beach volleyball to kite surfing, parasailing, jet skiing and surfing competitions.

White Island
Walking on an active volcano is a once in a lifetime opportunity. White Island hisses, fumes, belches and rumbles with geothermal action. It's accessible by launch and helicopter from Whakatane.